Goals
Attract new clients from Instagram & Facebook
Challenges and solutions
What we did:
- Competitor analysis
- Preparation of photo/video materials for creatives
- Creative production
- Launch of a Messenger traffic campaign
- Built a spreadsheet to track advertising performance
Results and conclusions
Overall advertising results
- Period: 01.12.2020 – 01.09.2022
- Link clicks – 26,563
- Cost per link click – 1.27 PLN
- Total spend 33,870.67 PLN
Conclusions
- Creatives: banner ads perform better
- Audience: broad, lookalike and interest-based audiences
- Geography: the ads work best for people living in Poland
