Goals
Increase sales of legal services
Challenges and solutions
What we did:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creative production
- Launch of a traffic campaign
- Campaign monitoring and adding new ad sets
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Results and conclusions
Overall advertising results
- Total spend – $1,939.21
- Leads – 1,041
- Average cost per lead – $2.16
- Clicks – 13,108
- Average cost per click – $0.81
Conclusions
- Creatives: creatives featuring police imagery and the headline “legal support” perform better
- Geography: the ads work best for people living in Ukraine
Project team
Coming soon...