Goals
- Attract new leads from Instagram & Facebook
- Set up and launch targeted advertising
Challenges and solutions
What we did:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creative production
- Launch of a quiz conversion campaign
- Launch of a lead generation campaign
- Campaign optimization and monitoring
Results and conclusions
Overall advertising results
- Leads: 2,638
- Cost per lead: $5
- Total spend: $13,410.91
Conclusions
- Creatives: photos perform better
- Geography: the ads work best for people living in Kazakhstan
Project team
Coming soon...