How to get 3,882 messages for an apartment complex at under $1
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Brand
Best Resort
Niche
Real estate
Advertising channel and service
Meta Ads
Collaboration period
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Goals
Increase the number of clients and the company's popularity
Challenges and solutions
What we did:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creative production
- Launch of a traffic campaign
- Ad campaign optimization
- Campaign monitoring and adding new ad sets
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Results and conclusions
Overall advertising results
- Total spend – $8,422.96
- Conversations – 3,882
- Average cost per conversation – $0.91
- Clicks – 55,177
- Average cost per click – $0.15
Conclusions
- Creatives: photos with the price shown perform better
- Geography: the ads work best for people living in Ukraine
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Project team
Coming soon...