Goals
Increase website sign-ups and Telegram channel subscribers
Challenges and solutions
What we did:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creative production
- Launch of a traffic campaign
- Ad campaign optimization
- Campaign monitoring and adding new ad sets
Results and conclusions
Overall advertising results
- Total spend – $18,290.85
- Subscribers ~ 4,000
- Average cost per subscriber ~ $1
- Sign-ups – 547
- Average cost per sign-up ~ $18
- Clicks – 135,218
- Average cost per click – $0.14
Conclusions
- Creatives: photos perform better
- Geography: the ads work best for people living in Ukraine
Project team
Coming soon...