Goals
- Attract new leads from Instagram & Facebook
- Set up and launch targeted advertising
Challenges and solutions
- Audience analysis
- Preparation of photo/video materials for creatives
- Creative production
- Launch of lead generation and quiz conversion campaigns
- Ad campaign optimization
- Campaign monitoring and adding new ad sets
Results and conclusions
Overall advertising results
- Leads: 4,802
- Cost per lead: $4.70
- Total spend: $22,294.11
Conclusions
- Creatives: photos perform better
- Geography: the ads work best for people living in Kazakhstan
Project team
Coming soon...