Goals
- Attract new leads from Instagram & Facebook
- Set up and launch targeted advertising
Challenges and solutions
What we did:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creative production
- Launch of a website conversion campaign
- Campaign optimization and monitoring
Results and conclusions
Overall advertising results
- Sign-ups: 858
- Cost per sign-up: $1.94
- Total spend: $1,672.73
Conclusions
- Creatives: video creatives perform better
- Geography: the ads work best for people living in Europe
Project team
Coming soon...