Goals
- Attract new leads from Instagram & Facebook
- Set up and launch targeted advertising
Challenges and solutions
What we did:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creative production
- Launch of a Messenger traffic campaign
- Launch of an Instagram Direct messages campaign
- Campaign optimization and monitoring
Results and conclusions
Overall advertising results
- Messages: 374
- Cost per message: $4
- Spend: $1,496.21
Conclusions
- Creatives: video creatives perform better
- Geography: the ads work best for people living in the USA
Project team
Coming soon...