Goals
Increase sales through the online store and social media while maintaining a high ROAS
Challenges and solutions
What we did:
- Launched and optimized ad campaigns
- Set up and launched a dynamic catalog
- Refreshed ad creatives
- Monitored campaigns and added new ad sets
Results and conclusions
Large budgets and ambitious goals require detailed analytics. Simple dashboards that update daily make it much easier to make fast decisions and keep a finger on the pulse of results.
An Advantage+ campaign launched across all of Ukraine had a major impact on results. This example shows that Meta really can optimize well for this type of audience, but it is important to give it enough budget to collect sufficient traffic and conversion data.
Project team
Coming soon...