Goals
- Attract new leads from Instagram & Facebook
- Set up and launch targeted advertising
Challenges and solutions
What we did:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creative production
- Launch of a website conversion campaign
- Launch of a lead generation campaign
- Launch of a reach campaign targeting a broad audience
- Campaign optimization and monitoring
Results and conclusions
Overall advertising results
- Website inquiries: 1,670
- Cost per inquiry: $7.50
- Leads: 2,067
- Cost per lead: $7.00
- Spend: $74,239.69
- ROMI: 4,504%
Conclusions
- Creatives: photos perform better
- Geography: the ads work best for people living in Batumi
Project team
Coming soon...