About the project:
Driver Work – Legal Jobs in Europe. Vacancies from direct European transportation companies
Objective:
Attracting new leads from Instagram & Facebook
Setting up and launching targeted advertising
Actions taken:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creation of creatives
- Launching a conversion-focused campaign to drive traffic to the website
- Optimization and monitoring of campaigns
Creatives:
Results:
- Registrations: 858
- Cost per registration: $1.94
- Total expenditure: $1672.73
Conclusions:
- Creatives: Video creatives work more effectively
- Geography: The advertising campaign targets people residing in Europe
Team:
