About the project:
Jobitt – a platform for IT specialist recruitment
Objective:
To increase the number of registrations on the website and subscribers to the Telegram channel.
Actions taken:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creation of creatives
- Launching a campaign to drive traffic
- Optimization of the advertising campaign
- Monitoring campaigns and adding new ad groups
Creatives:
Results:
- Total expenditure: $18,290.85
- Number of subscribers: ~4,000
- Average cost per subscriber: ~$1
- Number of registrations: 547
- Average cost per registration: ~$18
- Clicks: 135,218
- Average cost per click: $0.14
Conclusions:
- Creatives: Photos work more effectively.
- Geography: The advertising campaign targets people residing in Ukraine.
Team:
