Online Hebrew school: from a blocked ad account to a multichannel model with Meta, Google and YouTube Ads
Official certified partners of Google & Meta
An online Hebrew school came to Labgramm with a negative past experience: increasing the ad budget didn't increase results, and the ad account on the previous page had already been blocked.
The school's sales went through a funnel:
a bot with a Hebrew level test → leave a phone number → sales consultation.
Key goals at the start:
- a steady flow of quality leads through the bot,
- new funnels for an intensive course and a webinar,
- expansion to the Jewish audience in the USA,
- adding YouTube ads, which hadn't been used at all before.
The situation at the start of the collaboration was difficult in several respects at once.
- The client's previous ad account had been blocked even before we started — the reason remained not fully clear.
- Event tracking for analytics was fragmented between the old and new domains: there were two different pixels and no clarity about which one to use.
- The client had no in-house technical specialist for automation and tracking. Previously, conversion tracking between the CRM and the ad account had been handled by an external freelancer.
- Creative fatigue Because of a relatively narrow geography and a specific language audience, creatives burned out quickly. This required a practically continuous cycle of refreshing videos and banners throughout the collaboration.
- A crisis in spring 2026 In April–May 2026, lead volume dropped sharply — several times below the client's needs — and the cost per lead rose several times over. This coincided with a regional armed conflict in the area where the client operates. Our team responded with a complete restructuring: we added a project manager and a new marketer for the channel and narrowed the focus to the most effective campaigns, gradually stabilizing the metrics over several weeks.
- Cannibalization by the trial product An inexpensive entry-level product for testing interest eventually began to cannibalize sales of the full course and lost value due to inflation. The Labgramm team and the client jointly decided to remove it from ad promotion entirely.
A separate challenge was that the client couldn't grow its sales team because there weren't enough leads to keep it busy.
What the Labgramm team did
We prepared the audit and the first strategy within a single day — while simultaneously launching an urgent campaign for a specific client deadline: enrolling a group for an offline intensive course.
- We also rebuilt the technical tracking for the new domain: pixel, GTM and GA4, with aligned conversion events.
- In parallel, we tested several lead generation funnels — a WhatsApp bot, a Telegram bot, direct-to-website traffic and Meta lead forms — to determine which one delivers the best cost and lead quality.
- We launched Google and YouTube Ads with a dedicated specialist on this channel, and later tested Performance Max. We built a consolidated dashboard across channels and funnels and added a dedicated project manager to the team to improve coordination.
When the client faced a shortage of managers to handle the growing flow of leads, we launched recruitment ads to find sales managers and teachers — solving a funnel bottleneck on the client's side, beyond the ad account itself.
Results
- The cost per lead dropped by 40% in the first two months compared to the client's starting benchmark
- After the spring 2026 crisis, the team stabilized the metrics within a few weeks by restructuring the team and the strategy
- The project expanded from a single-channel presence on Meta only to a multichannel model: Meta, Google, YouTube and several parallel lead generation funnels
- Simultaneously testing a WhatsApp bot, a Telegram bot, lead forms and direct website traffic made it possible to find the most effective mechanics without pausing campaigns or losing momentum
- Recruitment campaigns helped the client resolve its own bottleneck — a lack of managers to handle the growing flow of leads
“I also want to thank you for your active involvement and work! All the processes have become much smoother and faster” — client, May 2026
