About the project:
Machete Tattoo Gdynia – a tattoo studio in Poland (Gdynia).
Objective:
Attracting new leads from Instagram & Facebook
Actions taken:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creation of creatives
- Launching a campaign to drive traffic to Messenger
- Prepared a table for tracking advertising effectiveness and optimizing advertising campaigns.
Creatives:
Overall advertising results:
For the period from December 1, 2020, to September 1, 2022:
- Link clicks: 26,563
- Cost per link click: 1.27 PLN
- Total expenditure: 33,870.67 PLN
Conclusions:
- Creatives: Banner advertising works more effectively.
- Audience: Broad audience, similar audience, and interest-based targeting.
- Geography: The advertising campaign targets people residing in Poland.
Team:
