About the project:
Mastergrad is a brand specializing in custom-made furniture manufacturing.
The company was founded in 2005 in the city of Almaty.
Objective:
Attracting new leads from Instagram & Facebook
Setting up and launching targeted advertising
Actions taken:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creation of creatives
- Launching a campaign with the goal of lead generation and conversion through quizzes
- Optimization of advertising campaign
- Monitoring campaigns, adding new ad groups
Creatives:
Overall advertising results:
- Leads: 4,802
- Cost per lead: $4.70
- Total expenditure: $22,294.11
Conclusions:
- Creatives: Photos work more effectively
- Geography: The advertising campaign targets people residing in Kazakhstan.
Team:
