About the project:
Marko Solovey | Retouching – Professional Retoucher
Objective:
Attracting new leads from Instagram & Facebook
Setting up and launching targeted advertising
Actions taken:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creation of creatives
- Launching a campaign with the goal of driving traffic to Messenger
- Launching a campaign with the goal of sending direct messages
- Optimization and monitoring of campaigns
- Continuous optimization and monitoring of campaigns
Creatives:
Overall advertising results:
- Messages: 374
- Cost per message: $4
- Expenditure: $1496.21
Conclusions:
- Creatives: Video creatives work more effectively.
- Geography: The advertising campaign targets people residing in the USA.
Team:
