About the project:
Metako is a brand specializing in the production of steel doors, with 20 years of experience in the Kazakhstan market
Objective:
Attracting new leads from Instagram & Facebook
Setting up and launching targeted advertising
Actions taken:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creation of creatives
- Launching a campaign with the goal of conversion through quizzes
- Launching a lead generation campaign
- Optimization and monitoring of campaigns
Creatives:
Overall advertising results:
- Leads: 2,638
- Cost per lead: $5
- Total expenditure: $13,410.91
Conclusions:
- Creatives: Photos work more effectively.
- Geography: The advertising campaign targets people residing in Kazakhstan.
Team:
