About the project:
Muse Garden is a women’s online clothing store located in Odessa
Objective:
Increase sales volume
Actions taken:
- Launching and optimizing advertising campaigns.
- Replacing advertising creatives
- Setting up and launching advertising campaigns in new geographic locations.
- Monitoring the campaigns and adding new ad groups.
Creatives:
Results:
- Total expenditure: $1,580.23
- Number of purchases: 168
- Average purchase price: $9.41
- ROAS (Return on Advertising Spend): 10.79
- Conversion value: $17,058.52
- Clicks: 2,720
- Average cost per click: $0.58
Conclusions:
- Creatives: Banner advertising works more effectively.
- Audience: Advertising was targeted towards a broad audience of women interested in women’s clothing, fashion, and online shopping.
- Geography: The advertising campaign targets women residing in Ukraine.
Team:
