About the project:
NEW BRAIN – Language and Development School. NEW BRAIN offers a wide selection of languages for learning, including English, French, Polish, German, Spanish, Chinese, Korean, and Japanese. The classes are conducted online
Objective:
Attracting new leads from Instagram & Facebook
Setting up and launching targeted advertising
Actions taken:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creation of creatives
- Launching a conversion-focused campaign to drive traffic to the website
- Launching advertising on Instagram posts featuring the school’s founder
- Launching a marathon event to attract more clients
- Launching a messaging campaign
- Optimization and monitoring of campaigns
Creatives:
Results:
- Messages: 7,324
- Cost per message: $0.87
- Expenditure: $32,660.38
- Total clicks: 179,295
- Cost per click: $0.18
Conclusions:
- Creatives: Photos with prominent language captions work more effectively
- Geography: The advertising campaign targets people residing in Ukraine.
Team:
