About the project:
Best Resort – apartments located in the resort city of Chornomorsk.
Objective:
To increase the number of clients and the popularity of the company.
Actions taken:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creation of creatives
- Launching a messaging campaign
- Optimization of the advertising campaign
- Monitoring campaigns and adding new ad groups
Creatives:
Results:
- Total expenditure: $8,422.96
- Number of messages: 3,882
- Average cost per message: $0.91
- Clicks: 55,177
- Average cost per click: $0.15
Conclusions:
- Creatives: Photos with pricing information work more effectively
- Geography: The advertising campaign targets people residing in Ukraine
Team:
