About the project:
Horizons Group – The “HORIZONS” hotel and residential complex is located in a tourist-developed city center. Three projects are already operational, while the complex with a four-star TRYP by Wyndham hotel and Horizons Residence are currently under construction
Objective:
Attracting new leads from Instagram & Facebook
Setting up and launching targeted advertising
Actions taken:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creation of creatives
- Launching a conversion-focused campaign to drive traffic to the website
- Launching a lead generation campaign
- Launching a campaign for broad audience reach
- Optimization and monitoring of campaigns
Creatives:
Results:
- Website inquiries: 1,670
- Cost per inquiry: $7.50
- Leads: 2,067
- Cost per lead: $7.00
- Expenditure: $74,239.69 ROAS: 4504%
Conclusions:
- Creatives: Photos work more effectively
- Geography: The advertising campaign targets people residing in Batumi
Team:
