About the project:
Ralen Group – a Polish job placement agency
Objective:
To increase the number of clients
Actions taken:
- Competitor analysis
- Audience analysis
- Preparation of photo/video materials for creatives
- Creation of creatives
- Launching a messaging campaign
- Optimization of the advertising campaign
- Monitoring campaigns and adding new ad groups
Creatives:
Results:
- Total expenditure: 217,998.56 zł
- Number of leads: 33,427
- Average cost per lead: 6.5 zł
- Clicks: 247,833
- Average cost per click: 0.88 zł
Conclusions:
- Creatives: Photos work more effectively
- Geography: The advertising campaign targets people residing in Poland
Team:
